Privacy Policy

At British Adventures, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.britishadventures.com or use our services.

Please read this Privacy Policy carefully. By accessing our website and using our services, you consent to the practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Fill out contact forms
• Register for an account
• Make a booking or purchase
• Participate in surveys or promotions
• Post comments or reviews

This information may include:

• Full name
• Email address
• Phone number
• Mailing address
• Payment information
• Travel preferences and requirements

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited
• Time and date of visits
• Click patterns

Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, personalize content, and serve targeted advertisements. For more detailed information about how we use cookies, please see our Cookie Policy.

How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process and fulfill your bookings and orders
• Send you confirmation emails and travel documents
• Provide customer support and respond to inquiries
• Send you marketing communications about new tours, special offers, and promotions (if you have opted in)
• Understand user preferences and improve our website and services
• Detect, prevent, and address technical issues or fraudulent activities
• Comply with legal obligations

Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds:

• Consent: Where you have given us explicit consent to process your data for specific purposes.
• Contractual Necessity: Where processing is necessary to fulfill our contractual obligations to you, such as processing a booking you have made.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, or ensuring network security.
• Legal Obligation: Where processing is necessary to comply with legal requirements.

Information Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies who help us deliver our services, including payment processors, email service providers, and tour operators.
• Business Partners: Hotels, transportation providers, and attractions that are part of your booked travel package.
• Legal Authorities: When required by law, court order, or other governmental authority, or to protect our rights, property, or safety.

We do not sell your personal information to third parties.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Data Security

We implement appropriate technical and organizational measures to protect the security, confidentiality, and integrity of your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access and receive a copy of your personal information
• Right to rectify inaccurate or incomplete information
• Right to erasure (the "right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside of your country of residence. When we transfer your personal information internationally, we take appropriate safeguards to ensure its protection in accordance with this Privacy Policy and applicable law.

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us to have it removed.

Third-Party Links

Our website may contain links to third-party websites, products, or services. These third parties have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

British Adventures
45 Westminster Bridge Road
London SE1 7JB, UK
Email: [email protected]
Phone: +44 20 7946 0382

Last Updated: June 1, 2023