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Cookie Policy

How we use cookies and similar technologies on our website

This Cookie Policy explains how British Adventures ("we", "us", or "our") uses cookies and similar technologies when you visit our website www.britishadventures.com (the "Website"). This policy provides you with information about what cookies are, what types of cookies we use, how we use them, and how you can control your cookie preferences.

By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not accept the use of cookies, please disable them as described below, or refrain from using our Website.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit websites. They are widely used to make websites work, or work more efficiently, as well as to provide information to the website owners.

Cookies allow a website to recognize your device and remember information about your visit, such as your preferences, settings, and how you use the website. This helps to improve your experience when you browse the website and also allows us to tailor the content to your interests.

Types of Cookies We Use

We use the following types of cookies on our Website:

1. Necessary Cookies

These cookies are essential for the operation of our Website. They enable basic functions like page navigation, secure areas access, and form submissions. The Website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.

Cookie Name Purpose Duration
cookie_preferences Stores your cookie consent preferences 1 year
session_id Manages your session state Session
csrf_token Helps prevent cross-site request forgery attacks Session

2. Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They allow us to count visits and traffic sources to measure and improve the performance of our Website.

Cookie Name Purpose Duration
_ga Used by Google Analytics to distinguish users 2 years
_gid Used by Google Analytics to identify unique users 24 hours
_gat Used by Google Analytics to throttle request rate 1 minute

3. Marketing Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, third-party advertisers can display tailored advertisements when you visit our Website and other websites.

Cookie Name Purpose Duration
_fbp Used by Facebook to deliver advertisements 3 months
ads/ga-audiences Used by Google AdWords for remarketing Session

4. Functionality Cookies

These cookies allow our Website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.

Cookie Name Purpose Duration
user_preferences Stores your display preferences 1 year
recently_viewed Tracks your recently viewed content 30 days

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These cookies may be placed on your device when you visit our Website or other websites.

We use third-party services such as:

  • Google Analytics (for website analytics)
  • Facebook Pixel (for marketing and tracking)
  • YouTube (for video content)
  • Disqus (for comment functionality)

These third-party services have their own privacy policies and may collect data about your browsing history across multiple websites. We encourage you to review their privacy policies to understand how they process your data.

How to Control and Delete Cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies can impact your user experience and parts of our Website may no longer be fully accessible.

Browser Controls

Most browsers allow you to view, manage, delete, and block cookies through your browser settings. To manage cookies through your browser, please follow the instructions below for your specific browser:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge
  • Opera

Our Cookie Management Tool

We provide a cookie consent banner that allows you to customize your cookie preferences. You can choose to accept all cookies, only necessary cookies, or select specific categories of cookies. You can access this banner at any time by clicking on "Cookie Settings" in the footer of our Website.

Opt-Out of Third-Party Tracking

You can opt out of third-party tracking networks using these tools:

  • Digital Advertising Alliance
  • Network Advertising Initiative
  • European Interactive Digital Advertising Alliance (Europe)

Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals because there is not yet a common understanding of how to interpret these signals. However, you can use the range of other tools we provide to control data collection and use.

Changes to Our Cookie Policy

We may update our Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. Please check back periodically to stay informed about our use of cookies.

Contact Us

If you have any questions about our Cookie Policy or how we use cookies, please contact us at:

British Adventures
45 Westminster Bridge Road
London SE1 7JB, UK
Email: [email protected]
Phone: +44 20 7946 0382

Last Updated: June 1, 2023

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